Gucci has been a long-time leading luxury brand, but this company has become much more than purely fashion. In recent years, Gucci has implemented various initiatives that make its practices much more sustainable and wholesome to people, the environment, and animals. Beginning in its Spring/Summer 2018 collection, Gucci will no longer include fur in any of its designs. Marco Bizzarri, chief executive, and president of the company, told Business of Fashion “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated… Creativity can jump in many different directions instead of using furs.”
Gucci joins other large brands, notably Calvin Klein, Tommy Hilfiger and Ralph Lauren, in its fur-free initiative. Other brands such as Stella McCartney, have vowed from their inception to only use vegetarian or animal-friendly materials in their products. The number of companies going cruelty/fur-free is only growing, primarily as a response to the public’s indifference and even disgust toward the use of animal skins as fashion statements.
On top of implementing a fur-free future, Gucci has also instilled a dedication to environmentally-friendly behavior in its business. Gucci clearly states on its website that it as a company believes that climate change is a reality that must be fought against as much as possible. Gucci then details its environmental plan, which includes: Energy saving in all Gucci stores, offices, warehouses and supply chain; Distribution and transportation optimization; Use of paper and packaging sourced from certified sustainably managed forests (FSC); Reduction of waste, paper and water in all offices, warehouses, stores, production sites and supply chain; Increased attention to the use and management of chemicals; Development of innovative environmentally-friendly materials; Sustainable sourcing and traceability of raw materials, in respect of nature, biodiversity, animal welfare and local communities. Furthermore, Gucci has donated a million euros to Unicef’s Girls Empowerment Initiative and has joined Parks – Liberi e Ugly, an Italian nonprofit that assists companies with implementing strategies for respecting diversity, focusing on gender identity and sexual orientation. Gucci has made it a priority to have women largely represented in its company, with a majority of the senior management positions being held by females.
With a brand like Gucci on the side of saving the planet and all of its beings, it is no question that the positive influences of caring individuals have made their mark. It will be no surprise to see more and more luxury brands taking the same types of initiatives and implementations, but we’ll remember who started the trend. Thanks, Gucci!