Business Side Of Green

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Today we talk a lot about new co’s, start ups, entrepreneurs, etc.  Yet, what about a company that goes back to 1874 that is as innovative as any company, new or old?   A well-known company grounded in almost a mystical dedication to sustainability and triple-bottom line operations.  A beloved company with amazing brands who stirs even greater respect after looking at their “Brewing a Better World” strategy.

That company, represented today by their Director of Corporate Responsibility, Stephanie Johnston, is Heineken.  Based in Amsterdam, still, family owned, Heineken is a remarkable story.  Huge in scope, employing 81,000 talented people, selling around 240 brands, their success is founded on “Brewing a Better World”;  which means, respect for people, water, and other resources, CO’2 reduction, sustainable sourcing and an incredible focus on health and safety.  Health, of course, including the well being of our planet.

In Africa, as an example, just a small sample, they source 40% of their supplies locally, they work closely with farmers to ensure their economic survival, they invest heavily in social programs and they spend millions right into the local community.  Globally, they are cutting water use by 30%, cutting packaging, improving shipping to reduce carbon levels, cutting energy use for buildings and refrigeration and guiding their customers to a more sustainable future by education and training on responsible drinking.

Heineken also supports music, arts, and culture around the world.  Smart, fun, innovative, old but new, this is a company living the corporate dream–our dream–of always giving more than taking.  A company whose mission includes “we value a passion for quality, enjoyment of life and respect for people and planet”.  In return, we value them as a supplier of great products that, behind those brands, tell us about building a better world.

Grab a Heineken and listen to a great show.

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