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Investing Green

A new trend has hit the investment market, and a big financial backing by Leonardo Di Caprio has brought it to the forefront of this week’s financial news.  Di Caprio, a longtime supporter of veganism and cause that fight climate change, has invested in plant-based “meat” company BEYOND MEAT.  His investment was announced on October 19, and CEO Ethan Brown revealed that the Oscar-winning actor was involved in the creation of Beyond Meat’s revolutionary “Beyond Burger,” available in stores nationwide, and now officially served at TGI Friday’s.

In a statement, Di Caprio explained, “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”  Beyond Meat’s mission is to create solutions that replace animal protein with plant protein for consumers across the world.  The four goals of their business model and company mission are: improving human health, positively impacting climate change, addressing global resource constraints and improving animal welfare.  While their Beyond Burger has gotten the most press, Beyond Meat provides a plethora of other meat substitutes, from chicken strips to crumbled beef, and feature several soy-free options (all options are non-GMO).

Available at local Whole Foods, Harris Teeters and Targets nationwide, just to name a few, this fairly priced brand has created the meat replacement of the future.  Have you tasted the Beyond Burger? If you have let us know how they taste and if Leonardo Di Caprio made a smart investment?

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