Imagine having to manage all of the public facing aspects of the massive Seafood Watch Program including their consumer pocket guides, their website, their social media, special events and their network of more than 125 Seafood Watch Conservation Partner organizations. What is the Monterey Bay Aquarium Seafood Watch® program? On what do they base their recommendations for what’s sustainable and what’s not? And how does the program’s vision drive those recommendations? More and more people are turning to Seafood Watch to make their choices about what seafood to order when dining out as well as what to purchase from the grocery store. Join me to learn from Ryan how the entire process works and the challenges Seafood Watch faces to assure consumers that their assessments can be trusted because of rigorous assessments they use to make their decisions. Sound fishy?